Lionel Cooper

Maybe libraries need to employ marketers’


This paper will address a  tweet   posted on 30 October 2013, which drew a range of responses (both on and offline) about the place of marketing in libraries. It will provide a brief overview of key concepts of services marketing as they apply to the Library and Hospitality sectors. A variety of operational models such as centrally funded or library specific employees and volunteer library staff will be considered with attention to the University of Tasmania Library model of volunteers drawn from all levels of the library. The author will draw on experiences in this and other industries to demonstrate surprising similarities between a Tasmanian vineyard and an academic library.


Lionel Cooper began his varied working life as a furniture conservator. Later he worked as a Vineyard Manager while studying Horticulture and Management. In 2006 he became a full time LIS student and has worked in Primary School and Public libraries as well as UTAS Library.





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